Everyone has a web presence nowadays. The average client is getting more and more web-savvy every day, so you can no longer just slap up a site and expect it to bring results. You need to be smart, you need to think smart, and most of all, you need to design smart.
We at Cowgirl Interactive, Dallas web design company, have a few tips to help you design smart.
Safeguard your client's private information – One of the most trying aspects of our digital age is the ease at which identities can be stolen online. As a company, you need to take every precaution to ensure your client's private information and financial details are kept secure. This makes you look good and keeps your clients feeling sage. It's a win-win.
Consider SEO from the beginning – SEO should be a consideration in every step you take in a web presence build – from the beginning. If you're providing a Dallas web site design, you should be working in those Dallas-friendly keywords into your site copy, meta titles, meta descriptions and linking procedures. It should figure into your PPC campaign, your marketing efforts and everything in between.
Take the client's approach – Where would you want the checkout area to be? What colors do you like best? What makes you want to purchase an item or engage in a web presence? More than likely, if you don't like the way something looks or is laid out on your web presence, your clients won't either. Peruse the web and analyze where your eyes wander, what parts of sites you notice and what jumps out at you. Consider these when mapping out your web presence.
Compare – We provide Dallas web site design, so the first thing we do before beginning a new project is scope out the competition. What are the Dallas-area competitors for our clients doing on the web? What is their approach? Is it working? How can we make it better? Not only does this give us valuable insight into our client's industry, but it helps us give them a competitive edge in the local area.
“Your web presence is your face to the world,” says Leslie Hahn, Dallas web site design expert. “Make it one with a smile.”
It's so true. Just as you would perfect your smile with an expert (the dentist), you need to perfect your web presence with an expert.
Need more smart web design tips, call Cowgirl Interactive, the premier Dallas web design company. With years of experience, loads of knowledge and a passion for the web, we'd be glad to help you're web presence beat out the competition!
