What do social media platforms provide in terms of SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only begun making use of in the past few years. However, it’s vital to take advantage of it – especially if you’re investing funds into search engine optimization. While the advantages of social media may not seem immediately obvious, they are essential for SEO support. Below are five reasons why social media is important for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment or share tweets about an article. The more social engagements your content gets, the greater social signals it will bring to your website. Search engines measure these social signals, and use it as an indicator of quality when ranking content. This allows search engines to determine the content that people are most interested in and also what they consider to be high-quality. If the content you’re looking at has a high amount of social interaction, it can be instantly indexable.
2) Link Building
Long gone are the days of going out and asking for websites to add links to yours. In the wake of Google’s Panda and Penguin algorithms SEOs have to do link building by hand by creating high-quality content which is relevant to linking. How can you get your content to websites that will link to your website, even if they are thought to be “unnatural”? Social media is the answer. Social media allows you to expose your content to of relevant audiences that may be in a position to influence them to link to your content when it’s worthy of linking to. They will also share your content with their network, further increasing the influence of your content.
3.) Amplification of content
It doesn’t matter how high-quality the content you publish, it will not be popular without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. Social media lets you connect with new audiences through your content. After you have shared your content, your following will also connect with their friends should they find it valuable. These people will then share it with their following which will increase the reach of your content. Additionally, you will gain relevant traffic through inbound linking, زيادة استماعات ساوند كلاود social signals, and brand recognition and are used by search engines to determine content assessment of quality.
content amplification lifecycle
4) Brand Sensibilization and Brand
Search engines can use brand identity and awareness to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google’s trust and help with the search engine’s branded searches.
5) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now appear on search result pages. This enables your brand to appear on search results when you type in branded search queries , which is more than just your company website. This is even better. Tweets on their own from Twitter could be indexed and displayed in search results. This enabled your content to rank higher in searches. It was temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
