What do social media have to relate to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent years, the majority of companies haven’t yet begun to benefit from it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts are essential to aid in SEO efforts, though the benefits may not be immediately obvious. There are many reasons to think about social media as a part of your online strategy, here are 5 reasons why it is essential to SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some years now. When people tweet, like or comment on a piece of content that is known as a social engagement. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to rank the content. It’s a way to determine what content people find useful and what their algorithm decides is top-quality. If the content you’re looking at has a high amount of social interaction the content can be indexed.
2) Link Building
It is long past the moment when you could simply go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to link build using the old method: make top-quality content that’s relevant. How can you get your content to websites that will link to your content, when they are thought to be “unnatural”? Social media is the way to go. Social media allows you to share your content with appropriate audiences that are willing to link to it, if it is worth linking to. Those people will also connect your content to their network, further increasing the influence of your content.
3) Content amplification
It doesn’t matter how good your content is, it’s unlikely to get much traction unless you amplify it. Email marketing is an effective way to boost content, but it will only reach the people in your database of marketing. Social media enables you to connect with new audiences through your content. When you share your content, شراء لايكات فيسبوك your followers will also share it with their following should they find it valuable. This will allow them to recommend your content to their followers, increasing your reach. In return, you will gain an abundance of relevant traffic including inbound links, social signals and brand awareness – all of which are utilized by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google calls this co-citation. These co-citations are built through social media to improve Google’s trust and help with the search engine’s branded searches.
5.) Social Indexing
Since search engines index social media sites, they are now showing on search results pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. It’s more than that. Individual tweets from Twitter were once indexable and included in the search results. This allowed your website to be ranked higher in searches. The program was only temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
