What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of firms haven’t yet begun to make use of it. This is crucial for companies that are investing in SEO. While the benefits of social media may not seem immediately apparent, they are essential for SEO aid. Here are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagement occurs when users like, share or share tweets about an article. Content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to measure what content is popular with users in comparison to what their algorithm determines to be top-quality. Content can be instantly indexed when it’s getting a lot of social interaction.
2) Link Building
Long gone are the days of soliciting websites to link to yours. Google’s Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create good quality content that is pertinent. But how do you reach websites that are willing to link to your content , if asking them directly is considered an “unnatural” link building practice? Social media is your solution. Social media allows you to publish your content to relevant audiences who may be willing to link to it should it be worth linking to. People who be able to share your content with their network which increases the power of your content.
3.) Content Amplification
You can write all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify content, but it’ll only be able to reach people who are in your marketing database. You can also reach new audiences via social media. If you send your content out to your followers, they’ll also share it with their personal followers If they are satisfied with the content. These people will then be able to share it with their followers which will increase the reach of your content. You will also gain relevant traffic, inbound linking, social signals, and brand awareness and can be utilized by search engines for content quality evaluation.
content amplification lifecycle
4) Brand Sensibilization and Brand
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. Google calls this co-citation. Building these co-citations using social media can improve Google’s trust in your company website , and will also help with search queries that are personalized.
5) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they show up in the search results pages. This allows your business to be displayed in search results for brand-related queries, which aren’t exclusive to your site. This gets more effective. Tweets on their own from Twitter were once indexable and displayed in search results. This enabled your content to be more prominent in the search results. The service was temporary for a few months before Google decided to discontinue the service, and زيادة مشاهدات اليوتيوب it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
