What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent times, many firms haven’t yet begun to make use of the potential of it. This is especially true if you are investing in search engine optimization. While the benefits of social media might not be immediately apparent, they’re essential for SEO support. Of the many reasons you should think about the use of social media in your overall strategy to be online, here are 5 reasons it’s important to SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. A social engagement is when people like, comment on, share or tweet about content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank content. This is a method for search engines to determine the most popular content and what their algorithms consider as high-quality. If a piece of content receives a lot of engagement on social media It can be quickly indexable.
2.) Link Building
Long gone are the days of going out and asking for websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to do link building using the old-fashioned method to create quality content that is linked-worthy. But how do you reach sites that would be willing to link to your site if they are not directly approached as an “unnatural” link building technique? Social media is the solution. Social media allows you to expose your content to of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. Those people will also connect your content to their network and موقع تزويد مشتركين increase the reach of your content.
3) Content Amplification
You could create any top-quality content you like but it’s not going to gain any traction without amplifying it. Email marketing is great method to boost content , but it can only be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you post your content to your followers, they’ll share it with their own followings if they find it helpful. Then those people will share it with their following, further increasing your reach. In return, you earn a lot of relevant traffic and inbound links, as well as social signals and brand awareness All of these are used by search engines to judge the quality of your content.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines will use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. Building these co-citations using social media can boost the trust Google has in your website , and will also help by using branded search terms.
5) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they show up in search result pages. This allows your brand to be listed in search results on specific queries that aren’t limited to your company website. It’s more than that. Tweets on their own from Twitter were once indexed and included in search results. This allowed your site to rank higher on search. That was only temporary for a few months until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
